If you’ve read my blog on copyright in real estate photography, you might be prepared for what’s to come. However, this article focuses on other misconceptions, nuances, and layers around licensing for both interior designers and brands.

The Initial Example: Design Ownership vs. Photography Ownership

Imagine completing a stunning project for a client. You’ve crafted a unique design scheme with carefully selected materials, colors, and furnishings that perfectly suit the space. Now, the client loves your design so much they want to share those details with a friend in a similar home. They think they can hand over your plans and shopping lists for free.

Just as your design is unique intellectual property, so too is photography. When I take photos of your space, those images are my intellectual property. While you purchase a license (or permission) to use the photos, ownership of the actual images remains with me.

The Misconception of Ownership

Many believe that if a photographer captures an image of them or their work, they own the rights. Think of it this way: when hiring a photographer, you collaborate on a creative project. The images may feature your likeness or designs, but the photographer retains copyright ownership. Just as a chef retains the recipe, a photographer owns their photographic interpretation.

Understanding this distinction is crucial for branding and interior designers. It protects your investment in the collaboration and ensures respect for everyone’s creative contributions.

Why Licensing Matters in Design and Branding Photography

Licensing protects the integrity and value of the images. Each photo session requires planning, equipment, skill, and post-production, similar to designing a space or crafting a brand identity. By following copyright and licensing practices, we ensure respectful and appropriate image use.

Can Other Parties Use the Images?

What if a magazine wants to feature your business or design? Or perhaps a furniture vendor wants to use the photos? If you want to grant a third party permission to use the photos, they need to arrange a separate licensing agreement with the photographer. Remember, this is like the homeowner allowing their friend to use your designs.

Levels of Licensing: From Marketing Use to Full Copyright Purchase

When you purchase a license for branding or interior photography, different usage levels are available based on your needs. Pricing for each level depends on what you need and will be outlined in the contract. Here’s a basic breakdown:

• Base Usage (Marketing and Social Media): This common license allows you to use the images in marketing materials, websites, and social media. It supports your business and brand identity.
• Editorial Usage: If you’d like to submit images for publication in magazines or blogs, you’ll need an editorial license. This level allows third parties (like magazines) to feature the images, expanding reach beyond your own channels.
• Third-Party Licenses: Vendors or collaborators may wish to use the images in their marketing. Each party needs a separate third-party license for their promotional purposes without infringing on the original agreement.
• Full Copyright Purchase: If you want to own the images outright, purchasing the copyright grants you full control over usage. This option is typically priced higher, transferring all rights from the photographer to you.

Each licensing level ensures you use the images in line with copyright laws. I’m happy to help you find the licensing option that best fits your needs.

Bottom Line

Just like your brand, business name, logo, or design work, photography is protected as intellectual property. A license allows you to showcase your brand or design while respecting the work that goes into each image. Remember: a paid photo shoot doesn’t equal owning the photos, and proper licensing gives you freedom in their use.