If you’ve been holding off on using video in your real estate business—either for your listings or for branding yourself as an agent—let this be your gentle (but strategic) nudge.

Video isn’t about going viral or pretending you’re the next HGTV personality. It’s about showing up clearly and confidently, building trust, and making it easier for clients to choose you before they ever shake your hand.

And yes, the numbers back it up.

For Listings: Stop Leaving Engagement on the Table

Let’s be clear—video doesn’t just make your listings look pretty. It makes them work harder. According to the National Association of REALTORS®:

• 73% of homeowners are more likely to list with an agent who uses video​.
  
• Homes with video content can receive up to 157% more organic traffic from search​.

That’s not marketing spin—it’s data. And in a digital-first marketplace where buyers are previewing homes from their phones at stoplights (don’t do that, by the way), showing up with clear, intentional video gives your listings a competitive edge.

For You: The Agent Behind the Listings

Video isn’t just a tool for properties—it’s one of the most effective ways to build your personal brand as an agent.

You know you’re good at what you do. The problem is, your future clients don’t—yet. Strategic video content gives them a sense of your personality, your process, and your professionalism before they ever hit “Schedule a Showing.”

Think beyond the listing tour:

• Walkthroughs with your voice guiding the story
  
• Quick-hit reels with staging advice, inspection tips, or market updates – and for us Californians, tips on fireproofing your home
  
• Client testimonials that sound like real conversations, not awkward sales pitches
  
• Neighborhood highlights

You’re a guide, a resource, and a brand. Video helps you own that role without needing to shout about it.

A Strategic Investment, Not a One-Time Promo

The best part about strategic video content? It becomes a library you can pull from over and over:

• Use snippets on Instagram and Facebook
  
• Repurpose for listing presentations or client onboarding
  
• Embed in email campaigns or drip sequences
  
• Add to your website and bios to build credibility on autopilot

This is what I mean when I say your content should work harder. One shoot can support weeks of content and countless client touchpoints. We don’t do content for content’s sake—we do it with purpose.

Let’s make you the agent who shows up, stands out, and gets remembered—for the right reasons.

Book a consult and let’s build a video marketing plan that supports your brand.