1. “I’m Not a Celebrity—Why Would Anyone Care to See Me on Video?”

Because you are the brand. According to the National Association of Realtors, 73% of homeowners are more likely to hire an agent they feel they “know and trust.” Video creates that connection faster than static posts ever will. This isn’t about Hollywood fame—it’s about being relatable and memorable.

2. “Isn’t Video Overkill for Real Estate Marketing?”

Not if you want to stay competitive. A HubSpot report found video is the most preferred content across platforms—consumers are twice as likely to share video over any other format. Listings with video get 400% more inquiries than those without, according to Inman News. That’s not overkill; that’s smart marketing.

3. “I’m Awkward on Camera. Won’t That Hurt My Brand?”

Actually, people trust real over perfect. A 2023 Sprout Social study confirmed that authenticity is the #1 factor that makes a brand relatable. A little awkwardness? Totally fine. It makes you human—and with professional guidance (that’s where I come in), you’ll get better with every take.

4. “Isn’t Video Production Expensive and Time-Consuming?”

Not when it’s strategic. You don’t need a film crew and six locations; you need a plan that maximizes your time and content. And with Forbes reporting that 64% of consumers say video directly influences purchase decisions, this is a high-ROI investment you can’t afford to skip.

5. “But I’m Already Posting Listing Photos—Isn’t That Enough?”

Photos show the property. Video sells you. In a crowded market, the agent who’s visible and engaging on video stands out. People choose agents they trust to guide them through the biggest financial decisions of their lives. Video builds that trust, fast.

6. “What if I Don’t Know What to Say on Camera?”

That’s exactly why you don’t do this alone. I’ll help you script everything from market updates to behind-the-scenes tours and client success stories. You’ll show up as the expert—without ever sounding salesy.

In the video below, I helped Ellen Patterson to script and show up on camera as the Sea Point community expert that she is.

Want to turn casual viewers into loyal clients? Let’s replace hesitation with confidence and help you show up on video like the pro you are.