Stock photos aren’t cutting it anymore. You’ve seen the same overly excited high-fiving group or the mysteriously diverse team gathered around a laptop looking way too enthusiastic about a spreadsheet. If this is what’s passing as “brand identity,” we need to have a talk.

The real magic happens when you start showing the heart and soul behind your business. And while every brand needs headshots and even a few perfectly staged photos. I’m talking about real, behind-the-scenes content. This is where your brand story comes to life, and it’s where your audience actually starts paying attention. Here’s why.

Why Your Brand Deserves More than a Stock Photo

You’ve worked hard to build your business. Whether you’re grinding it out at the office (or salon, or job site etc), meeting clients, or just being you, your audience wants to see the real version of you.

Behind-the-scenes (BTS) content gives people a sneak peek into the actual work you’re doing. I think stock photography definitely has its place. But using only stock images or text-only can actually alienate your target clients. Your audience want to see what you do, who you are, and why they should care.

How Behind-the-Scenes Content Tells Your Story

So, what’s the deal with behind-the-scenes content? Well, it’s like inviting your audience into your world without actually having them show up uninvited to your office. (Trust me, no one wants that.)

• Connect on a Human Level: People buy from people. BTS content shows your audience the people behind your brand, not just the polished final product. It’s relatable. It’s human. And that’s what builds trust.
• Showcase Your Process: Whether it’s the painstaking hours you put into crafting your service or product or the fun chaos of managing a team, your process is part of your story. BTS content lets you highlight this, giving your audience a deeper appreciation for what you do.
• Educate While You Entertain: Let’s not forget the educational side of things. BTS footage gives you a chance to show how your services or products come to life. And when people understand the value you bring, they’re much more likely to stick around.

BTS Content—Not Just for Big Brands

You might be thinking, “That’s cool and all, but I’m not some mega-brand with a film crew documenting every latte I sip.” Fair enough. But here’s the thing: You don’t have to be.

BTS content works for businesses of all sizes, from solopreneurs to small teams. The goal isn’t to make it look perfect—it’s to show the authentic, sometimes messy, and maybe funny side of what you do. Whether you’re an interior designer in the middle of a chaotic job site, a real estate agent giving a home tour, a salon owner consulting with clients, or a small business owner prepping orders, your audience wants to see you.

How I Help You Capture the Magic

Now, I know what you’re thinking: “That sounds great, but I have no idea how to even start with BTS content.” Don’t worry, that’s where I come in.

I’m here to help you craft a visual story that actually reflects your brand and the real you. From the planning stage to the final cut, I’ll guide you through capturing the kind of behind-the-scenes magic that will have your audience leaning in and wanting more.

Plus, I’ll make sure you’re equipped with a bank of images and videos that you can use across your social media, website, and marketing. You won’t need to frantically search through stock photo libraries ever again.

And, I won’t ever leave you hanging. I always educate my clients so that they can find ways of sustainably creating their BTS content in between photoshoots.

Let’s Get Real

At the end of the day, behind-the-scenes content is how you stand out, connect with your audience, and tell your story in a way that feels authentic—not forced. And when you show the world what happens behind the curtain, trust me, they’re going to want to know more.

Ready to ditch the stock photos and start showing the real you? Let’s talk, and I’ll help you create the kind of visual content that connects, engages, and tells your brand’s story.